Openground

Marketing strategy and Website design for Australia’s leading MBSR and MBCT provider

Openground is the leading Australian provider of Mindfulness-based Stress Reduction (MBSR) and Mindfulness-based Cognitive Therapy (MBCT) courses and teacher-training.

I offered Marketing strategy and Website re-design for parts of their Website (including copywriting) to increase their likelihood of:

  • securing deductible gift recipient (DGR) charity status so they were in position to receive philanthropic funding; and

  • increasing sales of their courses by improving their sales funnel.

The Work

Services:

  • Marketing Strategy

  • Partial Website Re-design

  • Copywriting

  • Contemplative Studies Centre

    Contemplative Studies Centre

    Evaluating a new meditation subject at The University of Melbourne.

    View Case Study
  • Buddhist Teacher, Jess Huon

    Buddhist Teacher, Jess Huon

    Designing online and in-person contemplative learning experiences and a hybrid business model.

    View Case Study

  • Australian Association of Buddhist Counsellors and Psychotherapists

    Supporting operations, events, and communications and initiating digital transformation.

    Learn more