Brand Ethos Alignment Guidelines

Purpose

This guide helps potential collaborators understand the core values and ethical standards that underpin any partnership with Nerida Lennon. My goal is to align with brands that share a commitment to conscious, ethical, and heart-centred practices.

Core Alignment Principles

• Environmental Responsibility

  • Brands must demonstrate a commitment to sustainability, ethical sourcing, and minimising ecological impact.

  • Practices such as reducing waste, using cruelty-free materials, and supporting regenerative or circular practices are highly valued.

• Social Responsibility & Integrity

  • Brands should promote equality, diversity, inclusion, and fair labor practices.

  • Any products or campaigns that exploit or objectify women or marginalised communities are not acceptable.

• Spiritual / Heart-Based Alignment (Bonus)

  • Collaboration is preferred with brands that operate with intention, mindfulness, and a positive social impact.

  • Brands that inspire, educate, heal, or uplift communities resonate most closely with my ethos.

Non-Negotiables

• I will not model or promote:

• Alcohol, recreational drugs, or substances that can be harmful to health.

• Products, campaigns, or services that exploit women, vulnerable communities, or the planet.

• Brands that operate with practices contrary to environmental or social responsibility.

Collaboration Expectations

• Transparency about brand values, supply chains, and impact is essential.

• Creative alignment ensures imagery, messaging, and storytelling reflect authenticity and ethical standards.

• Respect for personal brand integrity: brand may not co-opt messaging or content in ways that conflict with the ethos outlined above.

Contact & Next Steps

All collaborations begin with a values alignment discussion to ensure shared vision.

Please fill out my Contact Form and I will contact you shortly.